Business Description

1. Introduction to Namkeen Manufacturing Business

Namkeen is a traditional Indian savory snack enjoyed across every age group. From small tea stalls to luxury supermarkets, namkeen products are consumed daily. The Indian packaged snack market is growing at 12–15% CAGR, making namkeen manufacturing a high-demand and low-risk food business.

With ₹5–10 lakh investment, entrepreneurs can start a small to medium-scale namkeen manufacturing unit and scale up as demand increases.

2. Market Demand & Growth Potential

Why Namkeen Business is Profitable in India?

• Daily consumption product

• Massive demand in rural & urban markets

• Low production cost

• High shelf life

• Excellent repeat customer rate

• Strong wholesale & retail distribution network

Market Growth Trends:

• Rising demand for packaged hygienic snacks

• Increase in online grocery & quick commerce platforms

• Export demand from USA, UK, UAE, Canada, Australia

3. Business Model & Types of Namkeen Products

Popular Namkeen Products You Can Manufacture:

• Aloo Bhujia

• Ratlami Sev

• Khatta Meetha Mixture

• Chana Dal

• Moong Dal

• Masala Peanuts

• Bikaneri Bhujia

• Cornflakes Mixture

• Mathri & Papdi

• Diet & baked namkeen (premium segment)

Business Models:

• Own brand manufacturing

• White-label manufacturing

• Contract manufacturing

• Wholesale bulk supply

4. Initial Investment & Cost Breakdown

Total Investment: ₹5 – ₹10 Lakhs

5. Machinery & Equipment Required

• Namkeen extruder machine

• Dough kneader

• Fryer (gas/electric)

• Oil filter machine

• Mixer & seasoning drum

• Cooling conveyor

• Packing machine (semi / automatic)

• Weighing machine

• Sealing machine

6. Raw Materials & Ingredients

• Gram flour (besan)

• Rice flour

• Edible oil

• Spices & masala

• Salt

• Food additives (as per FSSAI norms)

• Packaging pouches

7. Manufacturing Process Step-by-Step

1. Raw material mixing

2. Dough kneading

3. Shaping using extruder

4. Frying process

5. Oil draining & cooling

6. Flavor mixing

7. Weighing & packing

8. Labeling & dispatch

8. Space & Location Requirements

Ideal Location:

Industrial Area / Food Processing Zone

Space Requirement:

• Small unit: 500 – 800 sq. ft.

• Medium unit: 1000 – 2000 sq. ft.

Infrastructure Needed:

• 3-phase electricity

• Water supply

• Gas pipeline / LPG

• Ventilation system

• Hygiene flooring & drainage

9. Licenses & Legal Compliance

Mandatory licenses to start namkeen manufacturing business in India:

• FSSAI License – Food Safety Registration

• GST Registration

• MSME (Udyam) Registration

• Trade License (Local authority)

• Factory License (if applicable)

• Fire Safety Certificate

10. Manpower & Skill Requirements

Skills Required:

• Food processing knowledge

• Cooking & seasoning skills

• Hygiene & safety handling

11. Profit Margin & Income Potential

Average Profit Margin: 25% – 40%

Monthly Income Example:

12. Packaging & Branding Strategy

Best Packaging Types:

• Pillow pouches

• Stand-up zipper pouches

• Bulk packaging (1kg, 5kg)

Branding Tips:

• Attractive logo

• Colorful packaging

• Clear ingredient labeling

• Hygienic manufacturing claims

• FSSAI number display

13. Marketing & Sales Channels

Offline Channels:

• Local retailers

• Wholesale markets

• Distributors

• Hotels & restaurants

• Canteens & institutions

Online Channels:

• Amazon

• Flipkart

• JioMart

• Blinkit

• Swiggy Instamart

• Own website & WhatsApp marketing

14. Export Opportunities

Indian namkeen is in huge demand in:

• USA

• UK

• UAE

• Canada

• Australia

• Singapore

Export registration, APEDA membership, and IEC license enable international sales.

15. Business Expansion Ideas

• Add wafer & chips line

• Launch baked healthy snacks

• Introduce combo packs

• Franchise model

• Regional flavor variants

16. Challenges & Risk Management

17. Conclusion

The Namkeen Manufacturing Business in India is a high-demand, high-profit, and scalable venture. With proper planning, quality control, branding, and marketing, entrepreneurs can easily build a profitable snack food brand in a short time.

If you are planning to enter the Food Manufacturing Industry, namkeen production is one of the best low-risk startup business ideas in India.