Investment
₹50000 - 2 Lakhs
Profit Margin
40-60%
Location Type
Commercial Area
Business Description
Starting a Nail Art Studio Business in India is one of the most profitable and fast-growing ventures in the beauty & personal care industry. With increasing fashion awareness, social media influence, weddings, parties, and corporate grooming needs, the demand for professional nail art services is rising rapidly across metro cities as well as Tier-2 and Tier-3 cities.
With low investment, high profit margin, and quick return on investment (ROI), nail art studios are becoming a preferred business choice for women entrepreneurs, beauty professionals, and salon owners.
This detailed SEO-optimized guide covers investment, profit, setup process, licenses, equipment, training, marketing strategies, and growth opportunities for starting a successful nail art studio in India.
Business Overview – Nail Art Studio Business in India
| Factor | Details |
|---|---|
| Business Category | Beauty & Personal Care |
| Business Type | Service |
| Initial Investment | ₹50,000 – ₹2,00,000 |
| Profit Margin | 40% – 60% |
| Skills Required | Artistic & Creative Skills |
| Market Demand | Medium to High |
| Location Type | Commercial Area |
| Licenses Required | Trade License, GST (Optional), Local Municipal License |
What is a Nail Art Studio Business?
A Nail Art Studio is a specialized beauty service outlet that provides professional nail treatments including:
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Nail extensions
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Gel & acrylic nails
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3D nail art
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Bridal nail designs
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Manicure & pedicure services
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Nail repair & reshaping
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Nail spa treatments
The business caters to women, men, bridal clients, fashion enthusiasts, influencers, working professionals, and college students.
Why Start a Nail Art Studio Business in India?
1. Growing Beauty Industry
India’s beauty & wellness industry is growing at 12–15% CAGR, with nail art becoming a major segment.
2. High Profit Margin
Services offer 40–60% profit margin, especially on premium designs and bridal packages.
3. Low Startup Cost
You can start from ₹50,000 to ₹2 lakh depending on scale.
4. Quick Break-Even
Most nail art studios recover investment within 3–6 months.
5. Social Media Driven Demand
Instagram, Reels, YouTube Shorts, and influencers drive constant demand.
Market Demand & Target Customers
Target Audience
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Brides & bridal parties
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College girls
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Corporate women
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Fashion models
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Influencers
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Working professionals
High Demand Locations
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Shopping malls
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Commercial markets
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High-street areas
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Beauty salon clusters
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Metro stations & corporate hubs
Investment Breakdown for Nail Art Studio Business
| Expense Head | Estimated Cost (₹) |
|---|---|
| Nail Equipment & Tools | 20,000 – 50,000 |
| Nail Products & Consumables | 15,000 – 40,000 |
| Furniture & Interior Setup | 10,000 – 50,000 |
| Training Course (Optional) | 10,000 – 40,000 |
| Branding & Marketing | 5,000 – 20,000 |
| Licenses & Registration | 2,000 – 10,000 |
👉 Total Investment: ₹50,000 – ₹2,00,000
Required Equipment & Materials
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UV / LED Nail Lamps
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Electric Nail Drill Machine
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Nail Extension Gel
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Acrylic Powder & Liquid
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Nail Paints (Gel, Matte, Glossy)
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Nail Brushes & Dotting Tools
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Cuticle Pushers
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Nail Files & Buffers
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Nail Stickers, Stones, Foils
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Disinfectants & Sterilization Kit
Skills & Training Required
Essential Skills
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Nail shaping & extension techniques
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Nail painting & detailing
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3D art designs
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Hygiene & sanitization standards
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Client handling & consultation
Training Options
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Professional Nail Art Courses
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Beauty Academy Certification
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Online Nail Art Tutorials
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Salon Apprenticeship
Legal Requirements & Licenses
To start a nail art studio in India, you need:
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Trade License from local municipal corporation
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GST Registration (If turnover exceeds ₹20 lakhs)
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Shop & Establishment Registration
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Udyam Registration (MSME)
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Professional Tax Registration (if staff employed)
Step-by-Step Process to Start Nail Art Studio
Step 1: Market Research
Analyze local competitors, pricing, services, and customer expectations.
Step 2: Location Selection
Choose high footfall areas such as salons, malls, markets, or near colleges.
Step 3: Training & Skill Development
Enroll in nail art courses or gain salon experience.
Step 4: Setup Studio
Design a modern, hygienic, Instagram-friendly interior.
Step 5: Buy Equipment & Products
Source from reliable beauty product suppliers.
Step 6: Licenses & Registration
Complete legal formalities.
Step 7: Branding & Promotion
Create Instagram page, Google Business Profile & launch offers.
Services You Can Offer
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Nail extensions
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Gel nail art
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Bridal nail art
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Acrylic nails
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Manicure & pedicure
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Nail spa therapy
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Nail repair & removal
Pricing Strategy (Average Market Rates)
| Service | Price (₹) |
|---|---|
| Basic Nail Art | 300 – 700 |
| Gel Nail Art | 800 – 1,500 |
| Nail Extensions | 1,500 – 3,500 |
| Bridal Nail Art | 3,000 – 8,000 |
| Manicure | 400 – 1,000 |
| Pedicure | 600 – 1,500 |
Monthly Income & Profit Calculation
Average Monthly Revenue
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6–10 clients per day × ₹1,200 avg = ₹7,200/day
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Monthly Revenue ≈ ₹2,00,000 – ₹3,00,000
Monthly Expenses
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Rent: ₹10,000 – ₹25,000
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Staff Salary: ₹10,000 – ₹25,000
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Consumables: ₹10,000 – ₹20,000
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Utilities & Marketing: ₹5,000 – ₹10,000
Net Monthly Profit
👉 ₹60,000 – ₹1,20,000 per month
Marketing Strategy for Nail Art Studio Business
Online Marketing
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Instagram Reels & Stories
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YouTube Shorts
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Google My Business Optimization
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Influencer Collaborations
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Facebook & Instagram Ads
Offline Marketing
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Salon tie-ups
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Bridal makeup artist partnerships
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College promotions
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Wedding planners collaboration
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Referral discounts
How to Grow Nail Art Studio Business Fast
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Launch bridal nail packages
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Offer nail art training courses
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Sell nail products
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Start home service
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Franchise model expansion
Challenges & Solutions
| Challenges | Solutions |
|---|---|
| High competition | Unique designs + branding |
| Skilled staff shortage | In-house training |
| Client retention | Loyalty programs |
| Seasonal demand | Bridal packages + offers |
Future Scope of Nail Art Business in India
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Luxury nail salons
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Nail art academies
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Nail product manufacturing
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Mobile nail art vans
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Online nail art training
Conclusion
The Nail Art Studio Business in India is a highly profitable, low-investment, and scalable opportunity. With strong branding, artistic skills, and digital marketing, you can build a successful nail art brand within 6–12 months.
